The wording around the club's recent media blitz reads like a parody of Silicon Valley's repellent buzzwordery. "SHO Club is a member's only NFT-based hospitality club providing exclusive access to immersive experiences and services around its flagship restaurant, SHO," reads the blurb.
What's more galling than the repeated use of the terms "immersive" and "experiential" to describe an actual restaurant is the fact that, as the group's website proudly proclaims, the astronomically expensive and exclusive eatery "is the only rooftop restaurant located on the Salesforce Transit Center's roof." [...]
In a terrifying J.G. Ballard-like dystopian metaphor come to life, the private lounge, which will charge a top-tier membership fee of $300,000 a pop (yes, really, more on that later), will be situated 70 feet above surrounding homeless encampments. [...]
Membership, which begins pre-sale in the next few weeks, is split into three tiers: Earth, Water and Fire. That lowest rung, the Earth tier, will be limited to an oddly specific 2,878 members, and cost a one-time fee of $7,500. For that, alongside their nonfungible token, members get access to the "private members entrance" and "front of the line access." It's a little baffling to know why one would need both. [...]
If the intention of the top Fire tier level was to invoke Fyre Festival vibes, then Sho has succeeded.
For a mere $300,000 (plus a small $9,000 "transaction fee"), Fire tier members, of which there can only be 10, can enjoy "ownership-like benefits." Why anyone would pay that much money to experience the stress of owning a restaurant in San Francisco, a notoriously painful and short-lived endeavor, is unclear.
San Francisco is getting its first NFT-based restaurant and private club. And it's being built right in the middle of a public park.
Current Music: Black Honey -- Into The Nightmare ♬