Previously, previously, previously, previously, previously.
Funny though ironically a choice of red pill / blue pill would be less confusing than the cookie choices presented to users today. I've come across dozens of different UIs to enable/disable cookies, each presenting the question different ways and with different controls. I can't tell whether this is really bad collective UI design or intentionally deceptive to coerce users to unwittingly take the blue pill.
There are so many mechanisms that seem to intentionally trip up users like horizontal sliders which are ambiguous of which position means "on" or "off". Or presenting the user with a list of 100 different cookie URLs which must be individually switched off. Or my favorite is the kind where you can turn off groups of cookies but at the bottom of the form the most prominent button, "accept all", negates your previous selections.
It's just astonishing to see how so many websites have them. They are only required for third party tracking cookies. Even if you track your users using cookies you don't need those banners, as long as you do that within your company.