Dear Music Video Directors:

By my extremely scientific survey, 10% of all music videos made in 2020 have used the following filter. Stop. It is not charming like an 808 handclap. It is irritating like an airhorn sample. I don't know which video-editing software came with this as one of the stock old-timey presets, but FFS, stop using it.

Bonus points here for the unnecessarily burned-in pillarboxing.

Update: In the three days since I posted this, I have seen four brand new music videos using this same fucking filter!

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11 Responses:

  1. Carlos says:

    "I've never actually used a film projector, so this effect is novel and cool".

    You young kids no idea why I oughta [shakes fist] ...


    • relaxing says:

      • Flotsam says:

        That old Ford radio has a better UI than the PoS flatscreen media unit in my two year old Honda.

        • Carlos says:

          Thank you!

          I published a rant on the absolutely horrible UI of a specific "modern" vehicle, but it applies to basically every vehicle that comes with a touchscreen (or i-Drive or whatever bullshit interface someone dreams up).

          Automotive engineers probably still know what a good UI is. Car companies probably still have human factors people on the payroll (or the consulting contract). The problem is, as always, coming from the marketing people. "Touchscreens are cool, we have to have a touchscreen, how will the millenials know to buy it if it doesn't have a touchscreen...". The marketers tell the designer it needs a touchscreen, the designer scribbles it in, and the engineers have to build the fucking thing knowing it's the worst possible UI.

          "First, we kill all the marketers..."


          • dzm says:

            I knew we were doomed when "radio button" became "those little round thingies" and "click on that thing to get a menu" became "click/tap the hamburger menu."

            Fuck that.

          • Flotsam says:

            Couldn't agree more. I want to be able to feel and identify all the controls without taking my eyes of the road. A 6mm x 6mm flat area that acts as a pause control is just ridiculous.

            As for having to click through a legal disclaimer agreement when I turn the unit on, well, if that's not the nadir of UI design then I don't know what is. No, I know what it is. It's an admission that it's a crap design.

            I'd build a Pi media player with real switches to replace it but the media unit has loads of other nonsense that means ripping the existing unit out is no-go.

            I may sound like Grandpa Simpson shouting at the clouds but sometimes newer isn't always better.

  2. At least we moved on from coloring everything with teal and orange.

  3. jwz says:

    Just this morning my feed contained five new music videos using this filter.

  4. jwz says:

    This morning my feed contained four new music videos using this filter.

  5. jwz says:

    This morning my feed contained six new music videos using this filter.

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