Dear Music Video Directors:

By my extremely scientific survey, 10% of all music videos made in 2020 have used the following filter. Stop. It is not charming like an 808 handclap. It is irritating like an airhorn sample. I don't know which video-editing software came with this as one of the stock old-timey presets, but FFS, stop using it.

Bonus points here for the unnecessarily burned-in pillarboxing.

Update: In the three days since I posted this, I have seen four brand new music videos using this same fucking filter!

Previously, previously, previously, previously, previously, previously.

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