Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee's COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event.
And this part is rich:
For Ticketmaster, two new technologies at the companies will help its clients scale the program. The first is digital ticketing that's linked to a fan's identity, eliminates paper tickets and can be restricted from being transferred or resold.
Of all the fictional things in this article, that is the most fictional. It will never, ever, ever happen. TicketBastard is in the business of scalping tickets and re-selling them for above face value. Tying tickets to the purchaser would destroy their business model.
It's not a bug -- it's the company's entire grift.
Previously, previously, previously, previously, previously, previously, previously.
Ticketmaster is already trying to link tickets to your identity, for example by requiring tickets to be delivered via an app (and not accepting screenshots).
Of course, since they own the ticketing platform, they can "securely" offer a ticket exchange service. Since they are the only ones capable of canceling and reissuing tickets, it's yet another monopoly for them...
This wouldn't stop scalping.
What it would stop is scalping without Ticketmaster's involvement. I.e., you couldn't take your physical ticket & sell it for a $10 profit. You'd have to sell it on Ticketmaster's official secondary market, or use their services to transfer ownership (for a fee).
I knew what the fuck would happen, eventually. What a complete shitshow.
Technically, Ticketmaster's business model is "deflect blame from the artist/venue onto the company, for a fee". Source, once upon a time, I worked for them.