JUMP, a bike-and-scooter share startup sold to Uber in 2018, operates in 37 cities around the world, including 18 in the U.S., according to the company's website. Under pressure to pursue profitability, Uber dumped JUMP onto Lime, another micromobility company with operations in 114 cities around the world, in a complicated deal earlier this month that resulted in Uber taking a larger share in Lime. The fate of JUMP and its distinctive red bikes and scooters was unclear until the videos of the crushers began to surface. [...]
An Uber spokesperson said,"We explored donating the remaining, older-model bikes, but
[ wedecided that we just didn't give a shit. ]"
Truckloads of JUMP Bikes Are Being Destroyed During a Nationwide Shortage