It's hard to believe, but this is a photo of an actual techbro, not a parody of a techbro on a sitcom.

The Prodigal Tech Bro is a similar story, about tech executives who experience a sort of religious awakening. They suddenly see their former employers as toxic, and reinvent themselves as experts on taming the tech giants. They were lost and are now found. They are warmly welcomed home to the center of our discourse with invitations to write opeds for major newspapers, for think tank funding, book deals and TED talks. These guys -- and yes, they are all guys -- are generally thoughtful and well-meaning, and I wish them well. But I question why they seize so much attention and are awarded scarce resources, and why they're given not just a second chance, but also the mantle of moral and expert authority. [...]

Today, when the tide of public opinion on Big Tech is finally turning, the brothers (and sisters) who worked hard in the field all those years aren't even invited to the party. No fattened calf for you, my all but unemployable tech activist. The moral hazard is clear; why would anyone do the right thing from the beginning when they can take the money, have their fun, and then, when the wind changes, convert their status and relative wealth into special pleading and a whole new career? [...]

The prodigal tech bro doesn't want structural change. He is reassurance, not revolution. He's invested in the status quo, if we can only restore the founders' purity of intent. Sure, we got some things wrong, he says, but that's because we were over-optimistic / moved too fast / have a growth mindset. Just put the engineers back in charge / refocus on the original mission / get marketing out of the c-suite. Government "needs to step up", but just enough to level the playing field / tweak the incentives. Because the prodigal techbro is a moderate, centrist, regular guy. Dammit, he's a Democrat. Those others who said years ago what he's telling you right now? They're troublemakers, disgruntled outsiders obsessed with scandal and grievance. He gets why you ignored them. Hey, he did, too. He knows you want to fix this stuff. But it's complicated. It needs nuance. He knows you'll listen to him. Dude, he's just like you...

Previously, previously, previously, previously, previously, previously.