Previously, previously, previously, previously, previously, previously, previously.
I once had the bright idea of showing a locally-generated ad onscreen when you changed channels, in the dead screen time between the output of the first channel and syncing and getting another keyframe on the new channel. I was even more impressed with myself than is usual.
So I tried to get a patent on it.
"Ah," the patent attorney said. "it seems Google patented that idea four years ago."
Rehabilitation is due, for thinking this is a good idea, never mind trying to patent it.
Others have had that brilliant(?) idea as well; e.g. Zattoo, one of the early P2P streaming services, who distribute regular old TV channels over IP. (They are still operational here, except like everybody else they later moved to a clown-based distribution model.)
They call it "buffertainment".
Scream McDonald's to resume your daily violence session
I don't see what's wrong with this. Anything that gets me back to my game of centrifugal bumble-puppy a few seconds faster is a good thing in my book.
Free incremental idea: add a saliva detection to verify whether program has reached the reptilian core. Visibly cheerleading the brand can be too easily faked. Better to read the honest glands.
That part of the patent was excluded for a lack of novelty: I'm already a windowlicker.