Banksy explains that the impetus behind Gross Domestic Product is a legal battle between the artist and a greeting card company that is contesting the trademark Banksy holds to his art. Lawyer Mark Stephens, who is advising the artist, explains, "Banksy is in a difficult position because he doesn't produce his own range of shoddy merchandise and the law is quite clear -- if the trademark holder is not using the mark then it can be transferred to someone who will."
Despite this project's specific goal of selling work in order to allow Banksy to demonstrate the active use of his trademark, the artist clarifies, "I still encourage anyone to copy, borrow, steal and amend my art for amusement, academic research or activism. I just don't want them to get sole custody of my name."
Banksy Opens a Dystopian Homewares Store