The Prince Estate and Giphy have made official GIFs of nearly every music video. It's a pretty staggering collection. Keep scrolling to crash your browser.

Previously, previously, previously.

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4 Responses:

  1. TravisD says: is this the point where they start to pretend they have some sort of business model? Out of curiosity poked around on their site, but I'm guessing this is one of those "convert billionaire money to millionaire money" situations that you've described so well Previously.

    Guessing that maybe there's some revenue from 'powering' things like Facebook's GIF feature?

  2. nooj says:

    I'm still looking for a copy of the original, uncut video of the first performance of Purple Rain. The one that went on the album, but with a verse cut out.

    It was on youtube once, but I can't find it any longer.

  • Previously