Today in Hot Superyacht Probs

The Lonely Life of a Yacht Influencer

"Nah, I'm nobody you'd know," he assured me. "I'm here to take some pictures and post some video stories of the yacht, which a brokerage group is trying to sell. The watch is a loaner from a friend. I wear it, take a picture of my wrist and tag his company on my Instagram account. It's just a small part of the hustle."

The yacht hustle, I soon learned, was the all-consuming passion of Jimenez's life. He went from a guy who took Instagram pictures, always head-on yacht shots run through one of the generic filters, to a guy that yacht brokers paid to stay on their yachts in order to mention that said yachts were docked in a port and available for sale or charter. He was helicoptered from yacht to yacht, and slept in the smallest guest cabins. [...]

For Jimenez, Instagram is essentially a money tree that must be fertilized and harvested as much as possible before its popularity wanes. As another side hustle, he "plants" subsidiary yacht accounts, accounts with soundalike names and images, and uses cross-promotion from his primary account to grow them until they're large enough to sell to yacht brokers or manufacturers. "I build them up and then sell them off, and my client gets a ready-made account that has real followers and legitimate engagement," he told me. "I started focusing on that when I realized that this wasn't just a 'life of the party' job, that pushing social media is something you do all day and all night long.

"I fire off these posts while I'm sitting around on the yacht, when things are very slow. I'm not in this for the fun of it, I'm not posting silly stuff. I basically do sponsored advertisements that follow a set format. I watch Instagram like a hawk to see if anything is hampering the growth of these other accounts, and to see if I'm continuing to get the activity I need on my primary posts."

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16 Responses:

  1. different Jamie says:

    This is the guy who narrates the story of when homo sap died out from whatever that was. Our unreliable narrator, the former yacht influencer, slowly gets battier and darker as he explains what happened and runs out of yacht food, maybe running across another corpse-ridden, art-filled yacht with one subhuman survivor who almost kills him before being minced in the propeller. As he goes insane rather than face the reality that he's dying alone on a luxury yacht, with no one anywhere to care, he keeps trying to post to instagram one last time.

    • jwz says:

      Uh, didn't you just describe the second half of season 1 of Fear the Walking Dead?

      (Which is awful, by the way.)

    • MattyJ says:

      Propellor, how quaint. Superyachts are propelled by water jets that are fueled by the incinerated eyeballs of great white sharks.

  2. different Jamie says:

    Probably, but I don't think I've seen any of that show.

  3. For Jimenez, Instagram is essentially a money tree that must be fertilized and harvested as much as possible before its popularity wanes.

    That's… terrible. For every single party involved. Ow.

  4. nooj says:

    From the homepage (jwz.org/blog), all the "Recent Comments" links link to the dnalounge.com post! But on this page, for example, they link to the right things.

  5. o.o says:

    I mean, bash the guy all you want (and that seems like the way the author is trying to go), but if you actually read the article he created his own career and I applaud him for it; it's not like he's living off of a trust fund. It sounds like the new wore off and now it's just a job for him, but I'm sure that it still beats driving a truck in NYC traffic for a living.

    FTA:
    “I was a short-haul truck driver in the Bronx, and I guess I caught the yacht bug. I’d go to a bookstore, grab a table and read everything I could about yachts"
    and
    Jimenez, a poor Puerto Rican kid, grew up hustling. He worked 50- and 60-hour shifts at whatever job he had; he considered overtime to be a necessary part of his base pay

  6. James M. says:

    Isn't this guy admitting to violating the TOS for Instagram on a public platform?

    • K says:

      Pretty sure that only matters if you are costing the platform owners money or prestige. If you are bringing them in new user-hours they don't care.

  7. James says:

    On topic?

  8. Christian Molick says:

    would buy lego of this

  9. Jonny says:

    I'm sure some people love it, but being an "influencer" sounds like one of the worst jobs I can imagine. I'd rather clean toilets. I could clean toilets for a living, come home from work, and not hate humanity. I don't think I could do that as an "influencer".

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