Each can carries approximately one million copies of the LP:

Addressing the novel storage method, Massive Attack's Robert '3D' Del Naja -- who according to the press release is "also known as a graffiti artist" -- said: "It's a creative way to store your back catalogue, although DNA-encoded spray paint is unlikely to be adopted by street artists seeking anonymity".

The complex encoding process is explained in detail in by Dr Robert Grass of Zurich-based company TurboBeads. "This digital bitstream of the album (0s and 1s) was first translated to 901'065 DNA sequences (A, C, T and Gs), each 105 characters long", says Grass. "The 901'065 individual sequences were then chemically synthesised resulting in a synthetic DNA sample, which fully represents the digital bitstream of the album."

Then, in order to "guarantee information stability", the DNA sequences were encapsulated in "synthetic glass fossils", which were added directly to the spray can. According to Dr Grass, each can "contains at least 0.1 micrograms of the synthetic DNA, which is equivalent to 1 million copies of the album."

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