Apart from disparaging statements about non-Sinclair news outlets, the ads mostly contain trite and inoffensive statements supporting responsible, "balanced" journalism -- and that's part of the problem. As Stelter noted, "On its face, some of the language is not controversial. But that's precisely why some staffers were so troubled by it. The promo script, they say, belies Sinclair management's actual agenda to tilt reporting to the right." One staffer told CNN they "felt like a POW recording a message."
A Media Matters search of the iQ media database found that between March 23 and March 27, at least 62 Sinclair stations reaching 29 states and D.C. have now run their own versions of the scripted segment. In the clips, local news anchors say things like, "I'm concerned about the troubling trend of irresponsible, one-sided news stories plaguing our country."
I stacked the three videos from that article side by side, but unfortunately the anchor-drones do not have Industry Standard Cadence, so it gets out of sync right away:
This short one from @bubbaprog is fun:
Really we need an Emergency Broadcast Network or Eclectic Method remix of these.