The company is targeting China's increasingly health-conscious urban consumers, who want to trace the origins of chickens labelled as organic or free-range, and even follow a bird's life to know how it grew up on the farm.
"Each of our chickens wears an anklet since birth, which is an IoT device that connects wirelessly to our blockchain-based network and sends real-time data about the bird's whereabouts, and how much exercise it gets every day," Chen Wei, chief executive officer for ZhongAn Tech, told the South China Morning Post.
"When you shop and see raw chicken [from us], you can simply check on your smartphone app to know its birthplace, what food it ate and how many steps it walked during its life." [...]
And if consumers find it hard to recognise their birds, facial-recognition technology could help them, according to Chen. "We are looking into the possibility of using facial recognition, as it could allow consumers to identify their chickens on monitors," Chen said.
Insurtech giant ZhongAn plans to use facial recognition, blockchain to monitor chickens.