These chickens are fully buzzword compliant

Insurtech giant ZhongAn plans to use facial recognition, blockchain to monitor chickens.

The company is targeting China's increasingly health-conscious urban consumers, who want to trace the origins of chickens labelled as organic or free-range, and even follow a bird's life to know how it grew up on the farm.

"Each of our chickens wears an anklet since birth, which is an IoT device that connects wirelessly to our blockchain-based network and sends real-time data about the bird's whereabouts, and how much exercise it gets every day," Chen Wei, chief executive officer for ZhongAn Tech, told the South China Morning Post.

"When you shop and see raw chicken [from us], you can simply check on your smartphone app to know its birthplace, what food it ate and how many steps it walked during its life." [...]

And if consumers find it hard to recognise their birds, facial-recognition technology could help them, according to Chen. "We are looking into the possibility of using facial recognition, as it could allow consumers to identify their chickens on monitors," Chen said.

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5 Responses:

  1. Joshuag says:

    What possible reason could there be to leverage a blockchain for tracking these chickens?

    Or, I guess we can start calling every immutable datastore a blockchain for proper buzzword compliance.

    On the flip side, I do enjoy the pleasantly euphemistic "IoT device" to describe a tracking anklet. If I ever go on house arrest, I'll make sure to let my house guests know that I'm gleeful participant in the New Economy.

    • Elusis says:

      Well, you see, if every step the chicken takes is part of a Bitcoin mining operation....

      The part where they have the chickens hooked up to their own Fitbits is the part that kills me. "I wonder if my dinner got its 10,000 steps in today?" said literally nobody, ever.

      This is also why I can't watch "Portlandia." The second you look away, somebody takes one of its sketches as a business model.

      • dz, says:

        The motion of the flock's steps is aggregated as an entropy seed for random number generation. It's no worse a solution than many others that have been tried.

      • Frank Hecker says:

        Speaking of Portlandia, does this system allow the chickens to "friend" one another and otherwise engage in meaningful online social interactions? Because that would greatly assuage my guilt at eating them.

  2. MattyJ says:

    Now chicken farmers have to worry about two types of virus.

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