Instead of dropping in on late-night talk shows to promote his new project, Schwarzenegger is drawing a mass audience to the issue by starring in a series of short, funny videos, heavily salted with quotations from his movies, that have gone viral. Each explains the issue in simple, easy-to-understand terms.
"Gerrymandering has created an absurd reality," Schwarzenegger says looking straight into the camera in one video, "where politicians now pick their voters instead of the voters picking their politicians."
He's raising money online to help fund a legal challenge to Wisconsin gerrymandering that will be heard by the U.S. Supreme Court on Oct. 3. Justice Ruth Bader Ginsburg called the case "perhaps the most important" that the court will hear all year. Schwarzenegger will match what is raised online and likely kick in more support, as legal bills could approach $1 million.
He has spent much of the last week on the phone trying to arm-twist Republican members of Congress into signing onto an amicus brief in the Wisconsin case. It's been a tough recruiting effort. While politicians tell him privately that they support him, they're hesitant to publicly sign something that party leaders think could be their political death warrant.
What kind of kookoopants upsidedownland are we in where Schwarzenegger is a voice of reason?