Falling coloring book sales hurting bookstores

This article is too long, can I have an infographic instead?

Beginning in late 2015, sales of gimmicky books full of complicated illustrations skyrocketed. Publishers talked about the appeal of the "therapeutic value of coloring," and worked up ways to sell packaged bundles of products, such as CDs and colored pencils. The result was good for bookstores and the publishing industry as a whole, which saw sales of nonfiction books rise 12 percent during the first half of 2016 compared to 2015. As publishers and brick-and-mortar bookstores face increasing competition from online retailers such as Amazon, the coloring book boost was a welcome change.


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