The Billboard Creative partners with a company that rents unsold outdoor ad space. We select boards from their inventory to stage month-long outdoor art shows on the rented billboards. [...] Billboard rentals are funded by submission fees.
I don't understand how "a company that rents unsold outdoor ad space" differs from "a billboard company", given that until they are sold, all billboards are un-sold. They couldn't just say, "we rent billboards"?
I really like the idea of this, but I think a lot of their design choices are crap. When your layout has the name of the artist taking up the same amount of space or more than the art itself, your priorities are showing.
Previously, previously, previously, previously, previously, previously, previously, previously, previously.
This sounds like a reseller that sells the space for a discount when no one has bought it from the actual billboard company at the regular rates. Same idea as last-minute cheap theater tickets: The original vendor gets something instead of nothing with little to no marginal cost, and empty space is avoided.
Has anyone started a fund towards an Exercise Vague Caution series, cutting out the billboard creative middle-middle-man?
Because that's a thing I would strongly consider Philip J Frying.
(See also: t-shirts)
I'd contribute to that Kickstarter.
If I were rich, I'd totally rent billboard/TV ad space to just show art and/or bizarre things. Not advertise anything but just make people go "...what?"
I'm looking into getting air time on local television or radio to broadcast the Barbie Name recording.
If I was rich I'd figure out which political palms to grease to get rid of the damn billboards altogether.