For every one minute of political ads aired in favor of a contentious ballot initiative intended to further regulate Airbnb's growing presence in the city where it is headquartered, more than 100 minutes of ads urging them to vote "no," have aired on local San Francisco area TV stations [...]
The Internet Archive found just one TV ad favoring the initiative, also appeared on the Proposition F campaign website. The Archive discovered 32 instances of this ad airing on local TV stations, for a total of 16 minutes of airplay. [...] In contrast, in our sample range, Airbnb supporters aired more than 26 hours of ads against the initiative. [...]
Over all, according to reports filed with the San Francisco Ethics Commission, opponents of Proposition F have reported spending $6.5 million compared to $256,000 from organizations supporting the initiative. [...]
As Nate Ballard, a Democratic strategist recently said on a local newscast: "That's how you win campaigns in California, on TV."
Follow the money: