These three visions lead to radically different worlds.
If you think the Web is a way to CONNECT KNOWLEDGE, PEOPLE, AND CATS, then your job is to get the people and cats online, put a decent font on the knowledge, and then stand back and watch the magic happen.
If you think your job is to FIX THE WORLD WITH SOFTWARE, then the web is just the very beginning. There's a lot of work left to do. Really you're going to need sensors in every house, and it will help if everyone looks through special goggles, and if every refrigerator can talk to the Internet and confess its contents.
You promise to hook up all this stuff up for us, and in return, we give you the full details of our private lives. And we don't need to worry about people doing bad things with it, because your policy is for that not to happen.
And if you think that the purpose of the Internet is to BECOME AS GODS, IMMORTAL CREATURES OF PURE ENERGY LIVING IN A CRYSTALLINE PARADISE OF OUR OWN INVENTION, then your goal is total and complete revolution. Everything must go. [...]
I realize this all sounds a little grandiose. You came here to hear about media selectors, not aviation and eschatology. But you all need to pick a side.
Web Design - The First 100 Years