Walmart.horse is an actual domain.

walmart.horse, you guys.

Why the long face? Retailer says walmart.horse domain infringes its IP

Your use of a Domain Name that incorporates the famous Walmart mark constitutes trademark infringement and dilution of Walmart''s trademark rights and unfair competition. Your use of our mark in the Domain Name is diluting use because it weakens the ability of the Walmart mark and domain name to identify a single source, namely Walmart. Further, your registration and use of the Domain Name misleads consumers into believing that some association exists between Walmart and you, which tarnishes the goodwill and reputation of Walmart's products, services, and trademarks.

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15 Responses:

  1. Jeremy Wilson says:

    I expect to see dnalounge.horse up shortly.

  2. Bill Paul says:

    I'm holding out for ebooks.horse myself.

  3. oh my god i never thought of domains as social comment. :)

  4. mattyj says:

    ahorseisa.horse, ofcourse.horse, talktoa.horse ... There are literally a million ways you could go with that, all Mr. Ed-based.

  5. Owen W. says:

    "The purpose of the .HORSE gTLD is to offer horse owners, service providers, horse industry employees and volunteers the opportunity to clearly define their presence on the Internet and to help potential customers gain access to content about horses."

    Sure it is, guys. Then again, I shouldn't look a gift.horse...

  6. Faye Whitaker in Questionable Content showed up in a .horse t-shirt today.

  7. James Renken says:

    And you can traceroute to it, although I'm still trying to improve the results' timing.

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