Minimalist Posters

Seriously, fuck this shit.
Minimalist posters are a bait-and-switch: a lack of nuance disguised as insight.

Let's imagine for a second you go into a restaurant. You order a cheeseburger, and after waiting for a while, someone comes out and serves you a Lunchables version of a cheeseburger: two Ritz Crackers, a patty of Velveeta, and a swollen puck of saline-injected roast beef. You wouldn't say, "What a clever deconstruction!" or "How deliriously evocative of a cheeseburger!" You'd be like, "Where the fuck is my cheeseburger?"

The seemingly inexhaustible trend of reducing everything into series of twee minimalist posters is the design equivalent of the Lunchables cheeseburger. Minimalist posters are a bait-and-switch: a lack of nuance disguising itself as insight. Bad, lazy design retconned into spartanly applied technique. The single olfactory note of a fart masquerading as a seven-course banquet.


Almost exactly three years ago, I said:

I think the most annoying internet micro-trend this year has been graphic designers making "new" posters for old movies. "Oh look, I made a poster for a blockbuster scifi movie but I made it 'minimal' and/or look like it starred Steve McQueen! Aren't I precious?" No. You're a talentless hack. Make something new.
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3 Responses:

  1. The pop culture poster mashup is a huge money maker. Some of them are really good (Olly Moss) and some are really bad (everyone else). At least Mondo posters are tied to an actual screening, usually.

    The minimalist ones are so rarely good that everyone should just stop. Please.

  2. Kyle Huff says:

    Plz send moar Obey posters.