Seriously, fuck this shit.

Let's imagine for a second you go into a restaurant. You order a cheeseburger, and after waiting for a while, someone comes out and serves you a Lunchables version of a cheeseburger: two Ritz Crackers, a patty of Velveeta, and a swollen puck of saline-injected roast beef. You wouldn't say, "What a clever deconstruction!" or "How deliriously evocative of a cheeseburger!" You'd be like, "Where the fuck is my cheeseburger?"

The seemingly inexhaustible trend of reducing everything into series of twee minimalist posters is the design equivalent of the Lunchables cheeseburger. Minimalist posters are a bait-and-switch: a lack of nuance disguising itself as insight. Bad, lazy design retconned into spartanly applied technique. The single olfactory note of a fart masquerading as a seven-course banquet.

Seriously.

Almost exactly three years ago, I said:

I think the most annoying internet micro-trend this year has been graphic designers making "new" posters for old movies. "Oh look, I made a poster for a blockbuster scifi movie but I made it 'minimal' and/or look like it starred Steve McQueen! Aren't I precious?" No. You're a talentless hack. Make something new.