How The Bold Italic ensured I'll never click a link to their site again:

As usual, I click a link, am able to read maybe two sentences of the article, and then a full-screen spam popup smacks me in the face, and I hit the Back button. What the hell is wrong with you people?

Exhibit A:
How The Bold Italic ensured I'll never click a link to their site again:



"Let's keep this going"? This call to action makes me feel that I am fully engaging with this brand!! But is there a Loyalty Program?
Exhibit B:
How NBCBayArea ensured I'll never click a link to their site again:



Bonus points: Oh, I am so sure:

Previously, previously, previously.

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13 Responses:

  1. CJ says:

    The day I realized Safari had a setting to disallow web sites from asking to send notifications was a good day indeed. It was yesterday. I didn't even have a burrito yesterday, which says a lot about how happy the setting made me.

  2. Eric says:

    I hate them with a passion, but, sadly, they appear to work. Some people find they increase subscribers by 1375%: http://blog.crazyegg.com/2014/08/18/opt-pop-ups/

    • jwz says:

      Just because you can be a fucking asshole doesn't mean you should be a fucking asshole.

      That article says:

      While it’s true that some readers find them annoying, the benefits gained by employing them far outweigh the losses.

      This is only true if you consider "being a fucking asshole" to be a value-neutral proposition.

      Indeed, after reading this post you may kick yourself for not using them earlier on your site.

      Uh huh.

  3. J. Peterson says:

  4. NT says:

    Ok but you started this by clicking on a bolditalic headline about disruptive yuppie urban transit parasitism. So basically you ordered a facefull of shit and now you're complaining about the complimentary appetizer.

  5. Russ says:

    I say let them come. The more common this becomes, the more motivation there will be to maintain a set of rules that blocks this kind of shit.

  6. mattyj says:

    "Just subscribe to the RSS feed" says the middle-aged guy whos eyes get fatigued if there are too many colors on the screen at one time.

  7. Alex says:

    My collection of dickbox hiding rules continues to grow. I should probably start an Adblock Plus filter list for these.

    ##div#optin-monster-overlay
    ##div#mc_embed_signup
    ##div#colorbox
    ##div#cboxOverlay

    • Laura Rubin says:

      I would subscribe. Please do. I think you're missing the "modal" keyword that a lot of them use.

  8. Alex says:

    Also, I wonder if calling them dickboxes would help. #dickbox

  9. J. Peterson says:

    Either they read your blog or it's hitting critical mass.

    [April 1st is coming right up, you know.]

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