Previously, previously, previously, previously.
That's one way to advertise... phone service?
Put Joey Chestnut on the other end and have that business go straight down his throat.
This is a riff on a long running Japanese show called "3 minute cooking". The song at the beginning and the ingredients list at the end are very familiar to people who watch NHK. The left turn into 3 second cooking...not so much :-).