
Facebook's "Experimental evidence" hypothesis amounted to "let's see if we can plant unhappiness and make it spread." The hypothesis was tested on a large group of people -- and their networks -- that couldn't consent to the experiment, and had no way to actually track whatever impact it had on people's lives.
Facebook, once again, did what it's good at: tracking us, failing to get consent, and avoiding accountability.
Adam Kramer -- who worked on both studies -- posted a non-apology to Facebook that utterly missed the point, saying they were sorry about the way they had described the experiment while attempting to re-frame the concept of user consent as if it were a formality.
In classic Facebook style, he blamed users for being upset, as if news of emotional tampering in people's day-to-day lives was simply a misunderstanding that only anxious people worried about.
Previously, previously, previously, previously, previously, previously, previously, previously, previously, previously, previously, previously.
The Reuters' picture from Sandberg's "I'm Sorry You Feel That Way" press event was amazing.
It's ok to run A/B tests but don't you dare measure the emotional impact they have!
Join the faceooks they said.... You can control how you use it they said... it s a great promotional tool they said...