Scouting NY: The 8 Best Fake Storefronts & Phony Building Facades In New York CityHead down Doyers Street, one of the most interesting streets in New York and at the bend, you'll see a small pharmacy: A CHEMIST sign hangs just above the door with old medicine bottles stacked on ancient shelves in the window.
Go inside, and you'll actually find the mixology bar Apothéke. Back when I wrote about Doyers Street in 2010, Apotheke was disguised by a great old Chinese restaurant sign proclaiming it to be the Gold Flower Restaurant.
Too cool for me. I don't even know the password.
I'm patiently awaiting your kickstarter campaign to fake-wall the front of DNA Pizza and make it look like an 1860s-era Emperor Norton beaver hat store.
I live on the other side of the country and I would contribute to that.
No, it has to be a micro-restaurant inside DNA Pizza disguised as a broom closet.
New York takes everything seriously
I'd be interested in knowing just how much you have to price-gouge your hipster clientèle to afford to waste so much perfectly good square footage in one of the most expensive real estate markets in the world.
I'm guessing the answer is "a lot."
Too bad the sanitation posters ("A") give away the game a bit.