"I'd like to give some of the audience the opportunity to confirm the degree of tumescence."

How (not) to communicate new scientific information: a memoir of the famous brindley lecture

He paused, and seemed to ponder his next move. The sense of drama in the room was palpable. He then said, with gravity, `I'd like to give some of the audience the opportunity to confirm the degree of tumescence'. With his pants at his knees, he waddled down the stairs, approaching (to their horror) the urologists and their partners in the front row. As he approached them, erection waggling before him, four or five of the women in the front rows threw their arms up in the air, seemingly in unison, and screamed loudly. The scientific merits of the presentation had been overwhelmed, for them, by the novel and unusual mode of demonstrating the results.

This lecture was unique, dramatic, paradigm-shifting, and unexpected.

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8 Responses:

  1. NotTheBuddha says:

    Apparently this wasn't the first time Dr Brindley violated the first tenet of Mad Science.

    http://alignmap.com/2006/11/06/presentation-is-not-really-everything-the-giles-brindley-show/

  2. shaver says:

    Link at the bottom offered to find more articles like this.

    Did not deliver.

  3. spoonyfork says:

    Scientifically speaking, I assert this thread has little use without photographs.

  4. Joe says:

    "His slide-based talk consisted of a large series of photographs of his penis"