Dear music video directors:

Stop desaturating your blue channel to make it look like you shot on Super-8. Nobody is fooled. It is annoying. It is almost as annoying as teal and orange.

I have also seriously had enough of the "jiggle the registration of the RGB layers so that everything gets bleeding color vapor trails" effect. What the hell is that supposed to be, anyway? No device has ever done that!

These are this year's "drum machine hand-clap" of video production, and will age as poorly.

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15 Responses:

  1. LafinJack says:

    What is the "jiggle the registration of the RGB layers so that everything gets bleeding color vapor trails" effect?

    • jwz says:

      Which word didn't you understand?

      • Patrick says:

        Ever look at a DLP projector and turned your head? At least that's how I'm picturing it.

      • LafinJack says:

        The words themselves aren't giving me any problems, I just don't know what it looks like.

        • Whiskeypants says:

          Color trails = pretty self-explanatory. Vapor trails = pretty self-explanatory. Both are also pretty searchable via Google image search if you are actually having real trouble with either idea.

          • LafinJack says:

            I know what color trails and vapor trails look like - there's a pretty wide range of what our host could mean, and he seems to be talking about a specific effect being used by a number of different people. Yet oddly enough "color trails music video" and "vapor trails music video" bring up nothing useful. The hipsters we're talking about must be too cool for search terms.

  2. mediapathic says:

    I'm glad to know I am not the only person bugged to shit by the faux 70s stylings. I think it's part of that whole "retro because we don't actually have a culture of our own" bullshit movement.

    The bad color registration thing reminds me of the old three-gun projection tv we used to have which broke so we replaced the red gun's filter with some lighting gel. It mostly worked. Mostly.

    • jwz says:

      Ok, maybe the registration glitch is supposed to look like what happens when you kick a 3-gun projector, but how many people have ever even seen those? How could they be nostalgic for it? The effect really feels like "look I'm being retro" but it's from some alternate timeline that didn't actually happen. I am puzzled by it.

      As for the wood-paneled 70s styling: it's a convenient shorthand, because I know that whenever my feeds spit up a video that looks like that, I can hit delete right away. Likewise, I've learned that if the band's singer has a big bushy beard and is dressed like a lumberjack, there's no chance I will be able to tolerate their nasal accoustic strumming bullshit and I don't even need to give them ten seconds to find out.

      "So, this flannel thing. Is that a nod to the crispy Seattle weather, or are you just trying to stay warm in front of the refrigerator?"*

    • gryazi says:

      Are we talking about the thing in the video for Technologic (Daft Punk)? Because that was clearly late-70s/early-80s picture tube camcorder effect, as anyone who ever stumbled into a free Betamovie will attest.

  3. Tyler says:

    Color vapor trails? You mean like this? Watch the light above her head.

  4. JonBro says:

    A similar effect in chromatic aberration, which happens with cheap lenses. See most holga images for the effect.