I need to come up with a "sandwich" logo.
So, there's this:
And, there's this:
And I recently made this, which I'm not totally happy with, but it kind of matches:
But now I need a logo in this style that communicates "Sandwich". And I am having a hell of a time coming up with anything. I'm finding it hard to say "Sandwich" without something that's far more complex and realistic-looking than these abstract glyphs, which makes it look very out of place next to them.
Suggestions, please?
Useful suggestions will be in the form of images or sketches, not words...
Maybe giving up on the glyph and just going with some silly text like SAMMICH could work?
Not a chance.
I like this one so far.
+1
It looks like a sandwich, but it doesn't look anything like the other graphical elements. Except, you know, being green.
Actually it looks to me like the pizza and coffee logos are themselves already pretty different from the DNA logo -- the latter is pseudo-3D with multiple overlapping lines and interior detail, whereas the pizza and coffee are super-flat, more traditional icons. While the proposed sandwich isn't really as stylized as the DNA logo, it's more in the style of the DNA logo than most of the other proposals below, which are more in the style of the pizza.
None of the others are isometric.
...Because jwz has the same frailty of imagination as Khan Noonian Singh.
isometric sandwich, or "sandvich" as valve calls it in TF2
http://imgur.com/O4TnX
GIS for "tf2 sandvich" for more inspiration
Not the best sandwitch ever, but may be it helps: http://i.imgur.com/S2IJ4.png
The sandwich is a lie.
google image search for "sandwich diagram" yielded a few things that looked like they could be easily adapted into icons. at first i tried "blown up sandwich" to try to find a tufte-ian sandwich diagram but that yielded unexpected results with SafeSearch off. ugh.
How do the sandwiches at your place look like? Triangular? Club-style?
Deli-style, on a roll.
http://pagr.us/8s
get this set... http://www.istockphoto.com/stock-illustration-15414377-pizza-fast-food-restaurant.php?st=c3c29e6
http://www.flickr.com/photos/enid-w/5860881513/ = VERY quick sketch. I was going for a light texture on the bread, but it looks sort of moldy now. I like pickles & it helps convey a sense of "we're looking from above" but if you don't serve pickles that won't work for you...
I think if your coffee cup was a little more angular, it would fit better.
This links to a more angular cup, not perfect but you get where I'm going with it.
I think the trick to matching it up visually may be to put a 'chip' in the rim of the cup in the same manner the edges of the pizza slice are treated.
My weak Inkscape skills are on hiatus during it's-still-business-hours here, though.
Yes! But not the rim of the cup (unsanitary). I'd go for chips in the left edge of the cup and the bottom edge of the saucer.
I was thinking notching sides would make it look less like a vessel that can hold liquid, and therefore less identifiable. And this is all stylized Californian decay anyway, not the organic free-range east-coast stuff, so I'm sure the imaginary chip has been glazed and polished and reviewed and permitted by the appropriate agencies.
Yeah, this is closer to what I'd suggest.
I think that "a slice of bread" reads as "bakery", not "sandwich".
May be easier to rezone the premises as a bakery than find a suitable sandwich logo. Slice of bread with some shapes sticking out from the edge would be less ambiguous, but less helpful from the pictures-not-words perspective.
the hatterThe platonic commercial sandwich: cut on the diagonal, with an olive on a toothpick
http://i.imgur.com/hmJ34.jpg
Done in < 15 mins in the gimp, but it gets the idea across.
I was thinking something like this - but simpler. Two slabs for 'bread', maybe just the wavy 'filling' - but with an Olive-on-a-stick on top, just for that special touch.
I'll have you know, when T read this, she said to me "Hey, you're a graphic designer! Sudo make me a sandwich!".
Isometric exploded sandwich diagram. Except more exploded than this, and less shitty.
The DNA logo has some 3D-ness to it, with the edge lines on the helix. The pizza and coffee are a bit too simple, in comparison.
If nothing else, "isometric exploded sandwich" will be the new name for my band.
another sandwich:
With a little bit of tweaking it also is a flat-head alien approaching you in a munching manner... :)
While I am partial to mine, this one has the "2D affect" that the others have. Mine's more Irix Magic Desktop.
Actually it feels a little bit overstuffed. Here is another go, this time filled with freshly plucked sine waves:
Go with this one, only make it a DNA helix inside the bread.
I think DNA inside won't work. This icon already borders on the "too detailed" side when compared to the other icons, there is no way that you'll stuff a recognizable DNA inside without totally disrupting the icon style.
I don't think it has to be *immediately* recognizable as a helix; more like the suggestion of one (which you're, like, 90% of the way there). Just add some vertical lines inside of your . . . lettuce? Ingredients? and you'll be there.
Compare to the original DNA logo, which is actually more complex (visually) than you've got here.
I'd throw together an example but, you know. I've had some whiskey, and I've been thinkin'.
Uh, excuse me, waiter sir: I've got some DNA in my sandwich...
"clean food only"
You could stretch and pointify the lettuce a little to make it more reminiscent of the DNA helix element.
I like this one a lot because the divots in the bun match the general divottiness of the ring. The coffee-cup logo looks mismatched to me because the cup is too clean compared to all the other graphics.
I like this one a lot - simple to print, clean lines, and easily understood.
Love this one.
this one
If I saw that sign I would assume there was yakisoba pan for sale.
This one is my fave so far.
Most signs that depict a sandwich use two more colors to communicate the different components such as bread, lettuce, and meat. What is the available color pallet, just basement computer lab green?
Choosy moms choose sandwiches made of right-handed DNA.
Left-handed DNA is less fattening because you can't metabolize it.
I am waiting for someone to riff on the Team Fortress sandwich. It's actually a pretty good iconization,.
Fat sandwich
VS 
I think you should lose the stink lines on the coffee
Here's my attempt:
But I think Simon's with the sine waves wins the thread.
Those are USB drives.
Possibly I went too far in removing detail. But on the other hand:
http://www.flickr.com/photos/nelc/1289466083/
I don't have time to rotate the remainder 45 degrees and stretch it out into a hoagie, but I'm sure someone else does:
For the dessert section:
My understanding is that this is a thing that is not entirely true.
<img;>
Here is a new approach to the coffee:
Although this doesn't work (since it takes too long to grok), it has the added benefit of also working as an octopus eye. :)
I was hoping for just a bean for the coffee myself. A bean with a helix in it?
Use case: someone is driving to work in the morning. They are uncaffeinated. From a block away they see this sign. They think, "hey, I'll bet the place with the weird octopus eye vagina thingy sells coffee!"
I suppose it'd help if I didn't screw the link up.
I'm thinking something like this, but executed by a better artist:
Originally I wanted to have circles similar to pizza filling in the filling, but the one in my drawing is too thin for that.
Also, I noticed that the "other ends" of DNA Helix (those tips on lower left and upper right) look like ends of toothpick. So, take the part of the DNA logo that DFB removed, put them closer to each other, create a shape similer to the middle part, but solid green and "flatter" between them, add horizontal black lines for texture of the filling and possibly add circle between the top tip of toothpick and top part of sandwitch as an olive.
Just a lurker dropping his half a cent's worth in:
An artist I ain't, but I think the olive and squareness of bread help make it look like sammich more than a rounder, "burger" feel. Also, holes in swiss cheez give it holes to match pizza, and olive... well everyone loves an olive on a sharp, pointy stick. As for the bite, probably if you made it more square... like if robots ate that sammich, it might work. I think the angle and being able to see all the layers gives a bit of 3-D-ness that might help as well. (IWhile Simon's is cool, I find it burger-y and prefer BadgeGuy's overall. Just my 0.02).
Well, you certainly win in the detailed art analysis department. ;)
I think so far, Simon's freshly plucked sine waves wins... but it's still more busy than the other logos.
Since everybody is giving it there best shot, here's how I would present a sandwitch, DNA style:
I'll just act as if I meant to make more than one typo... ahem.
Thanks for the feedback.
I did a more serious coffee mug and also refined the sandwich a little bit (use similiar edges like the pizza slice, drop the rounded line butts in the sandwich content, more solid bread).
When seen in context with the original icons I think it actually doesn't look bad IMHO:
I think the round shape around the icons actually should vary for the different icons, I didn't bother for the lack of a better source image.
Njargh. I actually wanted original size:
better. :)
I like this a lot
Yeah, I think these are the best so far! Thanks!
Glad you like it, please feel free to use them.
I have the SVG data available here:
http://www.home.unix-ag.org/simon/files/jwz-sandwich.svg
Note that the border and the ring (and the pizza) have been traced from the relatively small bitmaps, you might be better off substituting your own original vectors.
Do you have an idea if the ring is traced from an original mechanical part? Looks a bit like something you might find in a mechanical adding machine or something like this.
Thanks! FWIW, the logo vectors are here. I don't think the grommet was originally from a real object.
I think it's a stylized version of something like
or
Best yet!
Awesome job! I think this sandwich design should win.
BTW, not to be nitpicky, but the coffee cup looks a bit off to the left in this sketch. ;)
This is actually intentional and done for optical balancing. The handle of the mug moves the optical center of the mug to the right, so the mug as a whole is moved a little bit to the left to put its optical center in the actual center. Also it helps balancing the negative space between the mug and the ring.
Not an exact science of course, I might have overdone it if you notice it :)
My non-expert opinion is that the saucer is giving it away, since it's centred on the cup and very obviously not centred in the ring. I have no idea how to fix that, though, beyond going "hey, these are nice and I probably wouldn't nitpick them if I weren't staring at them on a computer screen with nothing better to do like order coffee".
You might also need a logo for your WiFi offering, so I figure this is a good one:
This is either brilliantly ironic or the best example of EPIC FAIL I've seen all day.
Actually, back when the kiosks were still a going concern, we used this:
(Warchalking... that was a fad that lasted about 5 minutes...)
I had to Google "warchalking". Neat idea, but yeah, definitely a product of a very narrow window of time. These days, the default assumption is that there is always wifi available.
Is it just me or does that "pizza" look like a cartoon zombie with a mohawk?
I know this is not what you asked, but you really should have turned the "stargate" to a new "chevron" every time you created a new sign... That would have been pretty awesome*.
(* I'm kinda high right now, YMMV)
Oh, man... I need to make an animation of this...
Or just a separate lazyweb post.
the hatterSo, this is what I came up with...
but I could change it to fit your taste..
also, this is just a sketch.. I could make it bigger and less pixelated =p
Is that a subway car or a sandwich?
It's actually a burger, designed to go with the digital, computer theme
Don't know if it's that unclear, but I could change it if it is
It's a guy with a comb-over and a VR headset? And he's looking at a burger in VR.
It's got a certain Jack Kirby charm, but it doesn't really read as a burger... and also... we don't sell burgers.
oh, ok hahaha my bad..
I can try to think of something else then
If you have anything more specific in mind about the style the sandwich should have, just let me know and I'll come up with something
Why does my burger taste like radio parts?
I think the coffee one would look better if it was more horizontally-centred. It needs a nudge to the left. Ideally line the middle of the mug (excluding the handle) with the middle of the ring.
I've just done some measurements and it is pretty much centred as I describe already. Which probably means the handle is more important than I thought.
I had to put a black background behind the original png. Imgur seems to flatten my transparent background whenever I upload it.