From working at a 24 hour donut place years ago, open 7x24 means your customers never have to wonder if you are open, which is worth something other hours as well.
Only 83 check-ins on foresquare? I'd expect better from your lazyweb minions.
One "Brian Targonsky" suggests offense at your sign claims in the invisible-to-you FB comments over there.
Breakfast pizza and single-serving breakfast calzones, yum.
Why don't you rebrand as "Authentic Italian DNA Pizza Pie" and be open 22/7?