Folder Rock

The Unintentionally Hilarious World of Band PR

“A classic piece of folder rock is a padded mailer. You open it up and inside of that would be a colored, translucent plastic folder with a drawstring that you have to navigate. And inside of that a glossy folder, maybe with band sticker, and then inside the folder there would be the business card, the bio, and a photo. Sometimes there’d be these crazy promotional items, like golf tees or mints.” ... Recently, he started excerpting prime examples on a Twitter feed, [@Folder_Rock].

“Their debut EP is an intense, warm guitar riff dick slap coupled with thick syrup bass lines,” reads one Tweet.

“See, I’m drinking my morning coffee, I open up a booking email and I wonder, ‘What is the audial equivalent of that?’,” says Bedard. [...]

Take for instance the frequency with which people once compared themselves to the Police.

“It all started happening around 2006. I started getting all these emails saying bands sounded like the Police. When someone says they sound like the Police, what do they mean? Which album? What era? How can you pin that down?”

Bedard isn’t sure what set off the glut of Police references, but he’s pretty sure what shut them down -- the year-long Police reunion tour that started in 2007. He surmises it’s because people listened to the band anew and, reminded of what the Police actually sounded like, decided they didn’t sound like that at all.


Lobsters are Immortal Terminator Sex Machines.

How large can lobsters grow? Big! But no one knows how big.

Twenty- to 40-pound catches could easily be more than 50 years old.

But here's what really confounds scientists: Those ancient lobsters don't show any signs of aging.

They do not slow down. They do not grow weaker. They do not become infertile. In fact, lobsters are actually more fertile in their old age.

This doesn't mean that lobsters live forever. Some wander into human traps. Some starve. Some become meals for seal or cod. But if you kept them healthy, safe, and happy, "lobsters can potentially get to be 100 years old," says Atema. "Whether they actually do, we don't know."

And we won't know for decades. Researchers have started counting lobster birthdays, but, Atema says, "we've never done it to a point where we can say 'oh yeah, here's an 85-year-old lobster.' "



Start-Up Guys

This makes me die inside.

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They've broken ground on the 10KY Clock

And here's a Robotic Stone Saw!

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Pedro Matos


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