Also, Robot Apocalypse:
Also, the Old Spice guy is recording personal messages:
I wonder how much that is costing Old Spice.
Much less than buying an ad for every time their answer videos were mentioned.
I can't imagine a greenscreen set, a camera crew, a former NFL player (non-starter), and a towel cost that much. I certainly don't envy whoever is getting paid to read YouTube comments...
According to this, they've made at least 150 of the videos in two days. They're collecting Q's, taping responses, and editing and posting the vids pretty much on the fly.
Go cry, emo snail.
If you liked those old spice videos, you may like this: http://bit.ly/cGtviD