We'd like to publicly apologize to the National Pork Board for the confusion over unicorn and pork -- and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist. From our press release:
"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."
The legal rationale in these situations is often that you can't let someone so much as whisper your trademark in vain lest it be genericized or otherwise diluted; thereby implying that the threat is empty, and just to demonstrate active defense of the mark should a 'real' case ever arise. But I'm sure someone got paid for writing that 12-page letter.
I had my daughters convinced I was going to order a case of it. I told them they needed more sparkles in their diet.
They were halfway horrified, halfway intrigued.