My favorite part about Bioshock is how it functions as an innoculation for the virus known as Objectivism. What group is most suspeptible to that disease? Fourteen year old boys. Who's the target audience of most video games? Exactly. So now there will be an entire generation of guys encountering Objectivism for the first time, and they will already have the necessary antibodies. "Oh, Ayn Rand? Right, I remember that, the ruined, drowning city full of junkies and mutants."
Some people never recover.