A new food-labeling campaign called Smart Choices, backed by most of the nation's largest food manufacturers, is "designed to help shoppers easily identify smarter food and beverage choices."
The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages, including -- to the surprise of many nutritionists -- sugar-laden cereals like Cocoa Krispies and Froot Loops. [...]
Dr. Kennedy, who is not paid for her work on the program, defended the products endorsed by the program, including sweet cereals. She said Froot Loops was better than other things parents could choose for their children. "You're rushing around, you're trying to think about healthy eating for your kids and you have a choice between a doughnut and a cereal," Dr. Kennedy said, evoking a hypothetical parent in the supermarket. "So Froot Loops is a better choice." [...]
Despite federal guidelines favoring whole grains, the criteria allow breads made with no whole grains to get the seal if they have added nutrients. "You could start out with some sawdust, add calcium or Vitamin A and meet the criteria," Mr. Jacobson said.
Industry-Backed Label Calls Sugary Cereal a 'Smart Choice'
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