Just for laughs, I took a look at the schedule for the "Web Two Dot Oh Expo" that's invading my fair city next week. Oh, the Humanity.

• "Intro to Blogs & Social Media Marketing 101."
• "What's your enterprise mashup strategy?"
• "Strategic Domain Name Selection for Increasing Traffic and Conversion Rates."
  -- I think they mean "typo-squatting".
• "How to take your search engine optimization skillset to the next level, even if you're already a savvy search marketer."
  -- I'm 99.9% certain this is code for "how to MAKE.MONEY.FAST with a fake spam-blog."