ten thousand superballs, part 2

Remember the ten two hundred fifty thousand superballs bouncing down Kearny Street? The commerical they were making is out. It looks pretty cool. Shame about the hippie music, though.

Update: More awesome photos. Also, Making-of video.

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20 Responses:

  1. 33mhz says:

    It IS a shame about the music. That's a very devendra-sounding cover of the excellent electropop track "Heartbeats" by the Knife.

  2. masterkill says:

    Acutally, I didn't mind the music. Sony's site has a 7 minute "making of" video (moderately interesting; features lots of turtle-necked designers with funny accents), and promises a 180 second version of the ad "soon."

  3. starfighter says:

    haha, i really like the music. must be because i was born in the 80's and from europe. i'm immune to the hippie heritage!

  4. baconmonkey says:

    I'm surprised that the cost analysis results suggested that CGI was not the best option.

    • cnoocy says:

      Define "best."

    • denshi says:

      Advertising rarely makes cost sense, but since the results are unquantifiable, large companies pour money into ads with kind of an arms-race mentality. The end result, at least in TV commercials, is a crop of art-minded directors that see a $5 million budget for a 30-second spot as a really, really good chance to setup a gimmick shot they've wanted to do for years.

      This is probably the best thing about advertising, actually.

  5. ultranurd says:

    I wonder how they recovered all of those superballs after filming.

  6. fantasygoat says:

    The only thing wrong with this is that they didn't use 100,000 superballs. I want to see the street CLOGGED with them.

    • keimel says:

      According to the bravia-advert.com website, there's a link to a non-existant movie saying "Behind the scenes: 250,000 balls coming this way" and text saying "About the commercial: Set to the stripped-down acoustic sound of Josè GonzÃ

  7. marnanel says:

    Erreur 403 : accès interdit !

    Vous êtes interdit d'accès sur le serveur.


  8. dustout says:

    Large amounts of superballs are way too much fun. ~150 of them in a hall makes for a very chaotic superball war. It's hard to imagine two hundred and fifty thousand. Too bad the artifacting in the video is so bad.

  9. greatbiggary says:

    Is it impolite to comment on something from nearing a year ago? How would such etiquette map to beings of a non-linear existence?

    Anyway, the Bravia folks are at it again, this time with 70,000 litres of paint. More stats, and a decent gallery of pictures here.