convert PAL DVD to NTSC?

Dear Lazyweb, I've got the VIDEO_TS files from a PAL DVD, and I want to convert this to NTSC and burn it to a DVD that I can play in an American DVD player. I suspect there are some options I can feed to ffmpegX to do this, but it's not obvious to me what they are. Help?

It says the files are "mpeg-2 704x576, 9586 kbps, 25 fps; ac3 48kHz, 256kbps". 4GB of data. This thing didn't start out its life as a commercial DVD, so I assume there's no region-locking or CSS going on.

It has menus and stuff; it would be nice to preserve them.

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