Brand Necrophilia

So I just wanted to get that out there.

(In regards, of course, to AOL's "repurposing" of the name "Netscape" to refer to a bargain-basement AOL service.)

The best part of this latest bit of corpse-fucking is going to be the browser: because there's no way that "AOL lite" is going to ship with Mozilla, right? They fired all the Mozilla developers, after all, because they have a new MSIE contract. So they'll ship a branded MSIE.

It will be "the Netscape version of Microsoft Internet Explorer."

That's just so wonderfully head-explodey!

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