adage.com: Recent internal research by Procter & Gamble Co. indicates that consumers who fast-forward through ads with digital personal video recorders such as TiVo still recall those ads at roughly the same rates as people who see them at normal speed in real time. [...]
"That's probably not an unusual finding based on the way people recall things," Mr. Schar said. "People hardly recall anything. So you're dealing with low numbers anyway, and differences with low numbers take a lot to be significant." [...]
P&G has in the past shared other TiVo research that found only about a third of TiVo users actually fast-forward through ads, (!!!) though fast-forwarding becomes more frequent the longer people use the PVR technology.
On a recent day in his small office there, Edwards holds up a black strip 2 feet long. It's a prototype of the ribbon, hundreds of hairlike fibers strung together to distribute tension. The strip represents what could be Highlift's first commercial product, a nanotube composite four times stronger than steel. When it hits the market, it could be used to, for example, make superstrong tennis rackets, create cars and planes that are at once lighter and sturdier, and add decades of durability to infrastructure projects like bridges or freeways. Within two to three years, Highlift should have a material strong enough for the space elevator ribbon.
Bouncing Cow is the funniest. Thing. Ever. I can't explain why it's so damned funny, but I just can't stop giggling every time it comes on.
"glslideshow" is a clone of the OSX slideshow screensaver, with the slow panning and the smooth fades. It's nice, but it will hurt you bad if you don't have hardware GL.
mrmustard brings us: