"Light from these near-infrared LEDs can't be seen by the human eye, but when it passes through a camera's imaging device, it appears bright. The LEDs are installed in these locations because, a feature of face detection is, the eyes and part of the nose appear dark, while another part of the nose appears bright. So, by placing light sources mostly near dark parts of the face, we've succeeded in canceling face detection characteristics, making face detection fail."
Just one of the reasons this is dumb: if you're already going to make the assumption that the cameras don't have IR filters, then you can just do what those "anti-paparazzi" boxes do and just blind the camera with a single LED so that it gets no picture at all, instead of positioning the LEDs to vex the algorithm you know about today.
Also, we know how well this style of eyewear worked out when it was called the "Opti-Grab" in The Jerk.
I like the GIFs, though.
I couldn't find the clip of Steve Martin signing the checks in the class-action suit, so instead I leave you with this: