The representative to the W3C working group from the Direct Marketing Association (DMA) proposed this change the other day to the Tracking Definitions and Compliance section of the DNT standard:Marketing should be added to the list of "Permitted Uses for Third Parties and Service Providers" in Section 6.1 of the Tracking Definitions and Compliance Document. Via email, two other members of the working group expressed confusion. One asked, "What do you mean by marketing? What would be permitted?" Another said, "I don't follow."
(This is how polite people in standards groups say "WTF?")
The Do Not Track standard has crossed into crazy territory