Danilo Stern-Sapad writes code for a living, but don't call him a geek. He wears sunglasses and blasts 2Pac while programming. He enjoys playing Battle Shots - like the board game Battleship with liquor - at the office. He and his fellow coders at Los Angeles startup BetterWorks are lavished with attention by technology-industry recruiters desperate for engineering talent.
"We got invited to a party in Malibu where there were naked women in the hot tub," said Stern-Sapad, 25. "We're the cool programmers."
A poster recently displayed at a Stanford University career fair by San Francisco social-media analytics company Klout tried to woo computer-science graduates by asking: "Want to bro down and crush code? Klout is hiring."
'Brogrammers' challenge coders' nerdy image
Current Music: brodustrial or brostep, obviously