What is this I don't even

'Brogrammers' challenge coders' nerdy image

Danilo Stern-Sapad writes code for a living, but don't call him a geek. He wears sunglasses and blasts 2Pac while programming. He enjoys playing Battle Shots - like the board game Battleship with liquor - at the office. He and his fellow coders at Los Angeles startup BetterWorks are lavished with attention by technology-industry recruiters desperate for engineering talent.

"We got invited to a party in Malibu where there were naked women in the hot tub," said Stern-Sapad, 25. "We're the cool programmers."

A poster recently displayed at a Stanford University career fair by San Francisco social-media analytics company Klout tried to woo computer-science graduates by asking: "Want to bro down and crush code? Klout is hiring."

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Current Music: brodustrial or brostep, obviously

20 Responses:

  1. whump says:

    Let me unpack that for you:

    Terrified of being perceived as "unmanly" because he's not working in finance.

    Makes up for it by behaving like an extra from "The Hangover" after hours, and pays for the lifestyle by working for a glorified advertising agency during the day.

  2. I knew that we'd gone back to circa-1999 levels of Warp Factor Stupid when these jackoffs started showing up in my phone screens again. "System Engineers" who'd never stayed more than 9 months at a single gig, and could write RightScale templates but who had no idea what 'ps' or 'uptime' meant. And it's going to get worse (again) before it gets better.

  3. Mike says:

    BROGRAMMER: "They're gonna find out the hard way that I'm not a pussy if they don't start treating us software people better."

    At least the article gives some perspective:

    There's also an audience that has been left out of the joke. Women made up 21 percent of all programmers in 2010, down from 24 percent in 2000, according to the U.S. Bureau of Labor Statistics.

  4. Different Jamie says:

    Terrified that their own insecurity means they will die alone and horny, two semi-competent junior code monkeys try on the frat boy thing, too late to find insecure wimmin-folk who haven't seen it before.

  5. Ronan Waide says:

    I note he says he was /invited/ to a party. Wonder if he went?

  6. mds says:

    Ahh, youse guys is just jealous, because you're all shut-ins who play EVE Online. If these fellas were to blog (which they wouldn't, because it would take time away from sexing Hollywood starlets), the type would be light grey on a textured medium-grey background, just to give virtual noogies to the readability nerds. Mark my words, one day this radical new breed of cool console jockeys will be opening nightclubs instead of gaming stores. Take that, geeks with actual programming and/or sysadmin skills!

  7. Jessica Beth says:

    OMG NAKED LADIES!!! Bro, we MUST be cool! I saw a vagina once...

    However, "brogrammers" is fucking killing me. Bitches LOVE portmanteaus.

  8. Jeremy Wilson says:

    I seem to remember a Reddit post by a guy who worked at Zynga that described these exact assholes...

    Aha! http://www.reddit.com/comments/pc6j9/c3ob3bo

  9. Lloyd says:

    What could be more bro than using money from boring programming to buy your own nightclub?

    Free drinks for the fratboys!

  10. crankietech says:

    Next: "Brogrammers before hogrammers." Ugh.

  11. ix says:

    At Santa Monica's Gravity, engineering director Jim Plush is referred to as the "resident brogrammer," and has affixed his computer monitor to a treadmill so he can exercise two to three hours a day while programming. At San Francisco's Justin.tv, co-founder Justin Kan rides a motorcycle to work and listens to Swedish dubstep music on his headphones.

    So liking to exercise or driving a motorcycle means you're a "brogrammer". Okay, then.

  12. Lee says:

    God I hate our industry.

  13. Ian Young says:

    At some point in the late 90's, one of the tabloid-sized compu-rags ran an article about how programming trade schools were luring students with the promise of "programming groupies".

    Programming groupies, ladies and gentlemen.

  14. Mark Welch says:

    This is all a slow train wreck in progress. People who write code for the money will get smacked along the way somewhere. If you like building things, you'll do it whether it pays or not.

  15. Erik Nelson says:

    I work at one of the companies mentioned (thankful not one that is trying to recruit with it), and it is most certainly a joke, at least to us.

  16. Ben says:

    Late to this, but all I can think of is:

    http://www.youtube.com/watch?v=-ltORkYAdVk