Here's a trip down memory lane, looking back at Zuckerberg's apologies for upsetting users -- usually about privacy.There are some common themes. Zuckerberg almost always tells users that change is hard, often referring back to the early days of Facebook when it had barely any of the features people know and love today. He says sharing and a more open and connected world are good, and often he says he appreciates all the feedback.
Most of all, Zuckerberg seems to take pride in offering an explicit, earnest apology, but doesn't actually admit he was wrong, just that he's sorry for how things were rolled out or perceived.
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Even more telling -- see how Facebook's privacy policy has eroded over time.
Better.
Best.
It's the classic passive-aggressive apology: "I'm sorry that you don't understand how awesome my ideas are, and I'm sorry others messed up their realization." That's an excellent recipe for lip service contrition and business as usual afterwards with no learning from the feedback.
Zuckerberg likes Ender's Game and Ender's Game can arguably be seen as a Mary Sue for poor, misunderstood assholes:
Always right, always not-his-fault.
Pride, Envy, and perhaps in the past,even Lust (see comment section for that notion).
With Sloth built-in via all the farmville crap. Has facebook rolled out a Groupon clone, to take care of Gluttony?
All Zuck needs to do is work in Wrath and Greed and he'll have an impervious social network!