The thing that most kills me about the SXSW Interactive douchebags is what incredible cheapskates they are. These are people who paid a thousand bucks for a badge, and at least $150/night for a shitty hotel, and they will spend literally hours chasing a party where they can get a free $5 beer. (Or really, a free $2 beer, since this is Austin.)

For Captains of Industry they sure don't seem to understand what "false economy" means.

Then they complain about commercialism. Hello, you came to a trade show. Everybody here has something to sell, including you. "But I'm used to 68% product placement, and this company is up to 72% product placement, they suck."

These people. This is why I sell beer. I'm glad none of them stay for Music.